About Nancy
Testimonials
Nancy was my go-to-partner for agile custom programs. When budgets or priorities shifted, she was quick to produce and execute big ideas that generated great ROI. She always had my back.
Nancy understands B2B media. She managed her LOB with creativity and confidence. She consistently forecasted revenue, outperformed goals, and drove growth. A reliable and loyal member of the executive team, she never stopped pushing to improve brands value.
Nancy and I formed a long-term partnership to maximize results. We recognized an opportunity and with her unique and open approach, we created win-win programs. With each opportunity, Nancy tested and pivoted to maximize results. I would recommend working with her, no question in my mind!
Nancy is full of energy, ideas and inspiration. She demonstrates passion in every conversation and project. Her dedication to delivering value to her clients is remarkable.
Bio
Media, Marketing, & Sales Executive. Love What I Do!
Nancy’s key skill is crafting sponsored products and strategically pricing them to unlock new revenue streams. She does this by distilling decades of experience selling media, sponsorships, and marketing programs to the world’s biggest tech players, as well as partnering with and buying from major B2B publishers and events companies.
Nancy most recently was the Senior Vice President of Global Media Solutions and Strategy at eMarketer, where she revitalized the company’s B2B media portfolio and launched the industry’s first Retail Media newsletter. Recovering the business from a two-year downturn, she surpassed annual goals and met operating expenses. Within this role, Nancy created tailor-made marketing programs for distinguished clients such as Salesforce, MNTN, Nielsen, and Walmart Connect.
Over the past three years, Nancy moderated 126 sponsored webinars featuring executive guests from renowned organizations like Adobe, Forrester, Coca-Cola, Google, Mattel, and Canadian Tire. Additionally, she led her team in executing over 600 webinars, collectively valued at $21 million. Introducing groundbreaking webinar products in 2018, Nancy orchestrated a remarkable 726% revenue growth for the product line within four years.
A fun fact. Nancy began her media career on Guam, where she was promotions and programming director for the island’s NBC & CBS affiliate and two radio stations. When she moved from Micronesia to the Pacific Northwest, Nancy transitioned her career to B2B marketing.
In 2024, Nancy founded Thread the Needle. This project was created in memory of her father and helps small family-owned businesses achieve their dreams.
Discover why Nancy’s dynamic and innovative approach, coupled with her passionate spirit, drives her to enhance products instinctively, building brand equity and fostering client retention ahead of evolving market demands. Hire her to help you influence decision-makers, forge collaborative partnerships, and boost revenues.
